■ FIFTEEN CHECKS
What we look at
Two questions, fifteen checks. Four are about reaching you; the rest are about being found. They are the same things we fix on a build, which is why we can tell you what each one takes.
- 01
Can people reach you?
Finding you is the start. Someone still has to get through, on a phone, and get an answer.
- Easy to get hold of
- Something answers
- Built for a phone
- Loads quickly
- 02
Can assistants read you?
Whether an assistant can work out what you do and where you do it.
- What you do, spelled out
- Your answers, quotable
- A file written for assistants
- AI crawlers allowed in
- 03
Can it find everything?
A page nothing links to is a page nothing can quote.
- A map of your pages
- Structure it can follow
- 04
Does it believe you're real?
Assistants cross-check a business before naming it.
- Name, address and phone agree
- Tied to your Google listing
- Looks like a going concern
- 05
The basics underneath
None of the above counts if these are wrong.
- Secure connection
- What a search result shows
No website yet?
Then there is nothing to check, and something to build.